PORTFOLIO

Chickenlandia USA

Service: bilingual full-service social media management

chickenlandisa usa New Restaurant Now Open in Newburgh, NY reel cover image

One Month Social Media Analytics Results

Video Views -----------------> 171,000

Impressions -----------------> 157, 813

Reactions -----------------> 1,779

Comments -----------------> 130

Shares -----------------> 79

Clicks -----------------> 2,747

Total Engagement ----------> 1,988

The Client

Chickenlandia USA is a Latin restaurant rooted in Guatemalan cuisine, family tradition, and cultural pride located in Newburgh, NY. When Ampearo Marketing came on board, the brand needed a digital presence that matched the authenticity and warmth of the experience inside the restaurant.

The Challenge

Chickenlandia USA was a new restaurant entering a competitive market without an established social media presence. The brand had a powerful story to tell: authentic Latin cuisine, deep cultural roots, and a tight-knit family identity, but lacked the digital voice and visibility to reach the community it was built to serve.

The Solution

Ampearo Marketing began with a full audit of the existing page and built the brand's social media presence from the ground up. Starting with a full brand audit of the existing page, we developed a bilingual content strategy, Spanish-first, to authentically reflect the restaurant's voice and connect directly with its community.

Every piece of content was designed to celebrate the culture, the cuisine, and the people behind it. The launch reel, "New Restaurant Now Open in Newburgh, NY", was the opening statement. A bold, culturally rich short-form video that introduced Chickenlandia USA to the Hudson Valley, and the Hudson Valley responded immediately.

The Viral Reel

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Social Media Accounts Managed: Facebook, Instagram, and TikTok

One viral reel was just the beginning. Within one month of launch, the impact extended across the entire account, turning a brand new page into one of the most visible restaurant accounts in the Newburgh area.

Follower Growth Rate

276.29%

Impressions Increase vs. Prior Period

+161,508

Peak Reach

111,199

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