PORTFOLIO

First Federal Savings of Middletown

Service: full-service social media management

The Client

First Federal Savings of Middletown is one of Orange County's most established financial institutions, a mutually owned community bank with deep roots in the Hudson Valley and a mission built around people, not profit.

The Challenge

First Federal Savings had no Facebook page and an inactive LinkedIn profile that had gone largely unmanaged. For a community bank whose competitive advantage is its local identity and personal relationship with customers, the absence of a consistent social media presence meant missed opportunities to connect with the very community it was built to serve.

The Solution

Ampearo Marketing started from scratch on Facebook, building and launching a brand new business page with a full content strategy in place from day one. On LinkedIn, a complete audit of the dormant page was conducted, and the profile was restored, rebranded, and relaunched with a consistent posting cadence that matched the bank's community-first identity. Both platforms were built around the same brand voice: professional, community-driven, and reflective of what makes First Federal different from big banks.

Every post was designed to reinforce the bank's local roots, highlight its community involvement, and position First Federal as the financial partner Orange County can trust. To ensure the strategy never stops improving, a monthly social media analytics report is delivered to the client each month — breaking down platform performance, top-performing content, audience behavior, and clear next steps. Every decision made the following month is informed by the data from the last, keeping the content sharp, the strategy intentional, and the results consistently moving in the right direction.

Social Media Accounts Managed: Facebook and LinkedIn

In just the first two months, First Federal Savings went from zero Facebook presence and an abandoned LinkedIn page to an active, growing brand across both platforms, built entirely on organic content with zero paid spend.

Facebook Follower Growth

+45%

Facebook Page Engagement

+166.18%

LinkedIn Page Reach

+10.32%

LinkedIn Post Engagement Rate

+27.15%

Total Reach

1,540

Total Impressions

2,720