PORTFOLIO

People For People Fund

Service: full-service social media management

A picture is worth a thousand words, and in marketing, your feed is your first impression.

Before Ampearo Marketing, People For People Fund had a social media presence. Still, they lacked the consistent branding, visual identity, and content strategy needed to stand out and convert followers into donors.

The difference is impossible to ignore.

The Client

The People For People Fund is a Hudson Valley nonprofit dedicated to helping neighbors facing unexpected hardship by providing temporary financial assistance to community members in Orange, Sullivan, and Ulster Counties who need it most.

The Challenge

They had an existing social media presence across Facebook, Instagram, and LinkedIn, but the content was inconsistent, lacked a cohesive brand identity, and wasn't converting visibility into donors, volunteers, or qualified applicants. The organization needed a complete content overhaul and a strategy built to actually move people to act.

The Solution

Ampearo Marketing began with a full social media audit and rebuilt the brand's content strategy from the ground up, creating a consistent, professional brand identity across Facebook, Instagram, and LinkedIn simultaneously. Every piece of content was designed with a clear purpose: grow awareness, build trust, and drive action. A monthly analytics review process was implemented to continuously fine-tune posting times, content direction, and copywriting based on real audience behavior.

Before & After. The Brand Transformation

Social Media Accounts Managed: Facebook, Instagram, and LinkedIn

Over a 12-month engagement period, Ampearo Marketing transformed People For People Fund's social media presence from an underperforming page into a consistent, growing brand voice that reached more community members than ever before, across all three platforms.

Total Follower Growth Rate

145.14%

Reach Growth

+73%

Total Reach in 6 Months

22,340 people

Impressions & Views Growth

+44%

Total Year Impressions

47,950

Total Engagement Growth

+14%